Google’s Official Marketing Course for Marketing Professionals 101 is the first part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.
We’ll help you to make the most of Google’s tools, so you can grow your business and reach your goals.
1. Course overview
- Course overview
2. Getting started with digital analytics
- The importance of digital analytics
- Core analysis techniques
- Conversions and conversion attribution
- Creating a measurement plan
3. Understanding and using Google Analytics data
- How Google Analytics works
- Key metrics and dimensions defined
4. Collecting actionable data with Google Analytics
- Creating an account
- Understanding your account structure
- Setting up basic filters
- Setting up goals and ecommerce
- Collecting campaign data
5. Navigating Google Analytics reports
- Reporting overview
- Audience reports
- Acquisition reports
- AdWords reports
- Behavior reports
- Custom reports and dashboards
6. Navigating Conversions reports
- Goal Flow report
- Ecommerce reports
- Multi-Channel Funnels reports
- Attribution reports
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for
as long as you like – across any and all devices you own.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact
us in the first 30 days and we will give you a full refund.