Overview

Google’s Official Marketing Course for Marketing Professionals 201 is the 2nd part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.

We’ll help you to make the most of Google’s tools, so you can grow your business and reach your goals.

In this course, we would cover the following:

1. Platform Fundamentals

  • Course overview
  • The platform components
  • The data model

2. Collection

  • Data collection overview
  • Website data collection
  • Mobile app data collection
  • Measurement Protocol data collection

3. Processing & Configuration

  • Processing & configuration overview
  • Processing hits into sessions & users
  • Importing data into Google Analytics
  • Transforming & aggregating data

4. Reporting

  • Reporting overview
  • Building reports with dimensions & metrics
  • The reporting APIs
  • Report sampling

FAQs

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How does lifetime access sound? After enrolling, you have unlimited access to this course for
as long as you like – across any and all devices you own.

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact
us in the first 30 days and we will give you a full refund.

Get started now!