Overview

Learn to use social media at events like a pro in this self-paced, online course on increasing anticipation for and conversion rates at special events, trade shows and conferences.

  • Build strong anticipation for upcoming special events, mall marketing and street events
  • Use social media at trade shows, corporate events, proprietary events and B2B events
  • Leverage social networks for PR campaigns, buzz events, sponsorships and press events
  • Make sure everyone on your team is up to speed so you can social network at scale

Includes a comprehensive event marketing checklist on video tutorials and online learning demos on how to use social media for events. This is the ultimate event marketing with social media. You won’t find anything this comprehensive from anyone else.Includes case studies, essential social media tools and exclusive interviews with event marketers to get your special event or trade show team up to speed on social media event marketing.

In this course, we would cover the following:

1. Intro

  • Overview
  • Housekeeping
  • Finding Influencers to Engage in Real Time

2. Online Marketing

  • Event Marketing Website Best Practices
  • Event Marketing Webpage Design Best Practices
  • Event Marketing via Social Sync
  • Event Marketing via Email
  • Event Marketing on Google

3. Social Marketing

  • Event Marketing via Live Blogging
  • Event Marketing on Foursquare
  • Event Marketing via Audio and Video
  • Event Marketing on iTunes
  • Event Marketing via Search
  • Event Marketing on Facebook
  • Event Marketing on LinkedIn
  • Event Marketing with Twitter Hashtags
  • Event Marketing on Twitter
  • Event Marketing on YouTube
  • Event Marketing on Flickr
  • Event Marketing on SlideShare
  • Event Marketing with QR Codes
  • Event Marketing via Mobile Apps

4. Case Studies

  • Exhibitor Event Marketing Case Study: Film & TV Music Podcast
  • Organizer Event Marketing Case Study: SXSW
  • Organizer Event Marketing Case Study: National Biodiesel Conference Podcast

5. ROI and Wrap-Up

  • ROI of Social Media vs. Trade Show Marketing
  • Follow Up Resources

FAQs

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.