Training Program Intro

Learn how to drive highly targetted traffic from Google and Facebook to your website without having to go through an agency with “Hands-on” practical training class! 

  • Learn the truth behind digital marketing by exploring the fundamentals & industry-specific best practices
  • Discover how 197 clients use our lead generation system to consistently generate leads for their businesses
  • Do you want to learn how SgCarMart generates over 3 million visitors per month through Search Engine Optimization (SEO)?

If you answered yes to any of these, join us for our 2 Days Digital Marketing & SEO class as we answer all these questions & show you exactly how to execute a lead generation campaign online.

This 2-day Digital Marketing & SEO is suitable for personnel without prior marketing experience. The course will cover Facebook & Google Advertising as well as Search Engine Optimization (SEO).


  • Please bring along your Laptop for both days for “Hands-on” Exercises

Digital Marketing & SEO Learning Outcome

By the end of this course, participants will be able to:

Conduct Niche & Product Selection

Design & create a “Grade A” landing page based on worldwide accepted principles

Conduct Niche & Product Selection

Create, Manage & Optimize an AdWords Campaign

Setup a fully functional

Create, Manage & Optimize a Facebook Campaign

Automate their eCommerce business

Perform Keyword Research to identify what keywords to target on Google

Setup a fully functional

Perform on-page optimisation on a website

Automate their eCommerce business

Build links through link building campaigns

Setup a fully functional

Analyze competitor website for Search Engine Optimisation (SEO) opportunities

Digital Marketing & SEO Curriculum Overview

Day One:

Facebook & Google Advertising

  • The Customer Lifecycle Marketing Funnel
  • 5 elements of a “Grade A” landing page
  • Crafting a Unique USP
  • Choosing the appropriate media for your landing page
  • Highlighting benefits, NOT features
  • Using Social Proofing techniques to convert fans to advocates
  • Designing the “perfect” Call-To-Action
  • Google AdWords Account Setup
  • Account Management & Organization
  • Using Google Keyword Planner to analyze competitors & optimize campaigns
  • Writing Optimized Ads that lead to conversions
  • Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration
  • Facebook Page Management
  • Methods to reach your audience
  • Defining an ideal target audience
  • Choosing the right Ad Format
  • Using human psychology to write high performing Facebook Ads
  • Advanced strategies: Custom & Lookalike Audiences

Day Two:

Search Engine Optimization (SEO) Training Course

  • Why Search Engine Optimization (SEO) Is Necessary
  • How People Interact With Search Engines
  • How Search Engines Work
  • Keyword Research for SEO
  • On-Page Search Engine Optimization – Google Friendly Page
  • Off-Page Search Engine Optimization Growing Links
  • SEO Tools & Services
  • SEO Myths & Misconceptions
  • Measuring & Tracking SEO Success
  • 90 Day SEO Roadmap
  • SEO Vendor Selection
  • Negative SEO & Prevention
Digital Marketing & SEO Training Benefits
  • Certificate of Completion in partnership with a SPH Associate Company
  • 1 Year FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)
  • 1:1 Post-Training Consultation (2 Hours) for specific company use case
  • 8 Course Buffet Lunch + 2 Tea Breaks provided

Fees & Funding


Inclusive of 1:1 Post-Training Consultation, 2 Tea Breaks and 8 Course Buffet Lunch


Government Funding

PIC Eligible by IRAS

Other Grants

  • This course is UTAP eligible. All NTUC members can enjoy 50% *unfunded course fee up to $250/year.
  • For further information
    UTAP Enquiries : 6213 8008
    Website / FAQ : Click here

Venue, Time & Dates


190 Clemenceau Ave, Singapore Shopping Centre S(239924) (Nearest MRT – Dhoby Ghaut Exit B)


0930 – 1730 (2 Days – Weekday)


Multiple Dates available. Kindly scroll all the way to the bottom of the page to select your desired training dates.

Digital Marketing Masterclass Reviews

“The trainers offered key insights which would probably require expensive failures or weeks of online research to learn. I loved the SEO course tools and resources recommended, things which only ‘insiders’ used or knew.”

Cindy Anatasia
Partnership Manager, SecretLab

“I never knew how much thought had to go into a digital marketing strategy. Now I realize that we have been just following trends without having a clear direction. Thank you Conversion Hub for opening my eyes to see the bigger picture!”

Chua Yong
Founder, Sharistry

“The guys at Conversion Hub came prepared with tons of digital marketing case studies & industry experience that put my existing website SEO problems into perspective & allowed me to look ahead to 2017 with more confidence.”

Calvin Fong
Wine Importer & Retailer

Trainer Profiles


Abraham Kang

Education: Bachelor Degree, NUS
Trainer For: Ecommerce Course Singapore
Abraham enjoys helping companies craft digital marketing strategies and runs campaigns to generate sales and leads for their businesses. He has work with clients such as PUB in marketing , reaching over 80,000 people. He graduated from National University of Singapore with a Bachelor of Science (B.Sc.), Life Sciences. He has a WSQ Advanced Certificate in Training and Assessment (ACTA) and is TESOL certified. His expertise lies in ensuring each training session is interactive, informative and innovative.

Eugene Sim

Education: 1st Class Honours, Bachelor Degree , NUS
Trainer For: MasterClass
Principal Consultant for clients including Philips Electronics), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF, and many others. He has spoken on various topics on digital marketing including admissions marketing for PEIs, alumni relations for IHLs, platform marketing for the publishing and automotive industry. Eugene is a certified Professional Internet Marketer (PIM) and a Google certified Adwords and Analytics Professional.


You will need a valid invoice to submit a claim via SkillsFuture. You can do so by clicking here.

To find our course on SkillFuture, click here

To find out how to make payment by SkillsFuture, click here

For more information, please contact SkillsFuture directly
Tel: 6785 5785

Drop us an email, or call us during office hours (10am to 7pm), 6844 3935

The venue is
Singapore Shopping Centre
190 Clemenceau Ave
Singapore 239924

The actual room used will depend on the number of students. We will inform you the room unit number 1 week before the course date via email.

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 1 week advance notice by Email & SMS.

Yes, tickets are transferable (Except SkillsFuture Payment Tickets). You can transfer your ticket with a minimum 1 week notice.

Full refunds will be made for cancellation done at least 1 month prior to the initial start date of the course. For course cancellation less than 1 month, fees are non-refundable however the student can choose to switch to a different course.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

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