Training Program Intro

This is a Google Analytics Professional Certification Training Course conducted over 1 weekday. Our Student Passing Rate is 99%. Instructor Led Practice Questions will be provided. Students will undertake the following certification exams during the course:

  • Google Analytics Certification Exam (90 minutes)

At the end of this course you will receive 2 Certificates.

  1. Google Analytics Certification (Valid for 18 months)
  2. Certification of Completion in partnership with a SPH Associate Company

Singapore’s  internet advertising market is expected to grow at 8.4% CAGR to reach US$453 million in 2022 (PwC). According to the Morgan Mckinley 2018 Salary Guide, digital marketing managers can expect to earn between S$6,600 to S$10,000 a month.


No Prior Experience Required. This course is suitable for new working professionals in the field of Digital Marketing or Web Analytics.

Who should attend this course?

  • Working Professionals whom are entering or working in the field of Digital Marketing or Web Analytics
  • Professionals whom value Google Analytics Certification to his/her credentials


  • Laptop – Participants are required to have their own internet enabled laptop for hands-on exercises
  • Google Chrome & Gmail Account

Google Analytics Course Learning Outcome

By the end of this course, participants will be able to:

Conduct Niche & Product Selection

Understand Website Visitors

Conduct Niche & Product Selection

Understand your site Success

Setup a fully functional

Understand who your visitors are

Automate their eCommerce business

Analyse Traffic, Visitors.

Setup a fully functional

Make Changes to website and/ or campaigns to get effective ROI

Automate their eCommerce business

Increase effectiveness of online platform

Google & Facebook Course Curriculum Overview

Day 1:

Introduction to Analytics

  • Introduction to Analytics
  • Understanding your site objective
  • Strategy
    • Planning and principles
    • Implementation and data collection
    • Linking Analytics & Tagging
    • Traffic and Visitors
    • Conversion and attribution
    • Acquisition and Behaviour
    • Reporting Metrics & Dimensions
    • Goals and eCommerce
  • Optimisation
    • How to use your data and analysis
    • Call outs
  • Funnels and Visualisations
  • Evaluate campaign performance
  • Certification – Google Analytics Individual
  • Google Analytics Certification (Valid for 18 months)
  • Certification of Completion in partnership with a SPH Associate Company
  • BLENDED LEARNING – 6 Months FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)
  • Google Exam Guide with Real Past Exam Questions
  • FREE $75 Google Adwords coupon Valid when you spend $25 *
  • Exclusive discounts for digital marketing services and software worth up to $1,000
  • Course Slides (Both Softcopy & HardCopy)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

To play our part in reducing plastic, only softcopy of Certificates will be provided as of Aug 2018. Every little bit counts in saving our environment for our children.

Fees & Funding

Full Course Fees Payable:


Grants Available

  • We offer discounts of up to 20% for groups of 4 and more. We also provide customized versions of this course for corporate trainings. For any further enquiries or questions, email us at training@conversion-hub.com

Venue, Time & Dates


#07-07 – 61 Ubi Ave 2 , Automobile Megamart Singapore 408898 (1 Min walk from Ubi MRT)


0930 – 1730 (2 Day – Weekdays)


Multiple Dates available. Kindly scroll all the way to the bottom of the page to select your desired training dates.

Digital Marketing Masterclass Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong
Founder of Mimzo Solutions

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah
Founder sgCarMart

“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo
Head of Marketing

Trainer Profiles


Soumik Chakraborty

Education: Bachelor Degree, NUS
Trainer For: James Cook University Singapore
Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps. He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing. He has trained and taught over 1,500 corporates and students. Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs. He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification. He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites. His training is not just theoretical, but filled with live case studies and practical insights.


You will need a valid invoice to submit a claim via SkillsFuture. You can do so by clicking here.

To find our course on SkillFuture, click here

To find out how to make payment by SkillsFuture, click here

For more information, please contact SkillsFuture directly
Tel: 6785 5785

Drop us an email, training@conversion-hub.com or call us during office hours (10am to 7pm), 6844 3935

The venue is
Singapore Shopping Centre
190 Clemenceau Ave
Singapore 239924

The actual room used will depend on the number of students. We will inform you the room unit number 1 week before the course date via email.

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 1 week advance notice by Email & SMS.

Yes, tickets are transferable (Except SkillsFuture Payment Tickets). You can transfer your ticket with a minimum 1 week notice.

Full refunds will be made for cancellation done at least 1 month prior to the initial start date of the course. For course cancellation less than 1 month, fees are non-refundable however the student can choose to switch to a different course.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.


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