Training Program Intro

Learn how to drive highly targetted traffic from Google and Facebook to your website without having to go through an agency with “Hands-on” practical training class!

  • Learn the truth behind digital marketing by exploring the fundamentals & industry specific best practices
  • Discover how 197 clients use our lead generation system to consistently generate leads for their businesses


This course is for individuals without prior marketing knowledge. This is a course designed for beginners.

Who should attend this course?

  • Business owners, freelancers, sales professionals who want to generate MORE SALES AND LEADS effectively using Facebook and Google ads
  • Current or aspiring marketers who want to gain a strong knowledge of Facebook and Google Adwords marketing
  • Aspiring entrepreneurs who want to learn how to supercharge the growth of your future business using digital marketing
  • Any other professionals who want to expand their skill-set by picking up Facebook and Google Adwords marketing


  • Laptop – Participants are required to have their own internet enabled laptop for hands-on exercises
  • Google Chrome & Gmail Account

Google & Facebook Course Learning Outcome

By the end of this course, participants will be able to:

Conduct Niche & Product Selection

Replicate the Conversion Hub Lead Generation Model for themselves

Conduct Niche & Product Selection

Design & create a “Grade A” landing page based on worldwide accepted principles

Setup a fully functional

Create, Manage & Optimize an AdWords Campaign

Automate their eCommerce business

Create, Manage & Optimize a Facebook Campaign

Google & Facebook Course Curriculum Overview

Module 1:

Lead Capture: Landing Pages (Hands On)

  • The Customer Lifecycle Marketing Funnel
  • 5 elements of a “Grade A” landing page
  • Crafting a Unique USP
  • Choosing the appropriate media for your landing page
  • Highlighting benefits, NOT features
  • Using Social Proofing techniques to convert fans to advocates
  • Designing the “perfect” Call-To-Action

Module 2:

Traffic Generation: Google AdWords (Hands On)

  • Google AdWords Account Setup
  • Account Management & Organization
  • Using Google Keyword Planner to analyze competitors & optimize campaigns
  • Writing Optimized Ads that lead to conversions
  • Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration

Module 3:

Traffic Generation: Facebook Advertising (Hands On)

  • Facebook Page Management
  • Methods to reach your audience
  • Defining an ideal target audience
  • Choosing the right Ad Format
  • Using human psychology to write high performing Facebook Ads
  • Advanced strategies: Custom & Lookalike Audiences
  • BLENDED LEARNING – 1 Month FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)
  • Certification of Completion in partnership with a SPH Associate Company
  • FREE $75 Google Adword coupon Valid when you spend $25 *
  • Exclusive discounts for digital marketing services worth up to $500
  • Google AdWords Resource Guide
  • Facebook Advertising Resource Guide
  • Course Slides (PDF)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

To play our part in reducing plastic, only softcopy of Certificates will be provided as of Aug 2018. Every little bit counts in saving our environment for our children.

Fees & Funding

Full Course Fees Payable:


Grants Available

  • 100% Claimable under SkillsFuture Credits ($500 credits is available to Singaporeans aged 25 and above)
  • This course is UTAP eligible. All NTUC members can enjoy 50% *unfunded course fee up to $250/year.
    For further information UTAP Enquiries : 6213 8008
    Email: utap@e2i.com.sg
    Website / FAQ : Click here

Balance Course Fees Payable AFTER SkillsFuture Credits


Venue, Time & Dates


#07-07 – 61 Ubi Ave 2 , Automobile Megamart Singapore 408898 (1 Min walk from Ubi MRT)


0930 – 1730 (1 Day – Weekday)


Multiple Dates available. Kindly scroll all the way to the bottom of the page to select your desired training dates.

Digital Marketing Masterclass Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong
Founder of Mimzo Solutions

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah
Founder sgCarMart

“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo
Head of Marketing

Trainer Profiles


Soumik Chakraborty

Education: Bachelor Degree, NUS
Trainer For: James Cook University Singapore
Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps. He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing. He has trained and taught over 1,500 corporates and students. Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs. He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification. He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites. His training is not just theoretical, but filled with live case studies and practical insights.


You will need a valid invoice to submit a claim via SkillsFuture. You can do so by clicking here.

To find our course on SkillFuture, click here

To find out how to make payment by SkillsFuture, click here

For more information, please contact SkillsFuture directly
Tel: 6785 5785

Drop us an email, training@conversion-hub.com or call us during office hours (10am to 7pm), 6844 3935

The venue is
Singapore Shopping Centre
190 Clemenceau Ave
Singapore 239924

The actual room used will depend on the number of students. We will inform you the room unit number 1 week before the course date via email.

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 1 week advance notice by Email & SMS.

Yes, tickets are transferable (Except SkillsFuture Payment Tickets). You can transfer your ticket with a minimum 1 week notice.

Full refunds will be made for cancellation done at least 1 month prior to the initial start date of the course. For course cancellation less than 1 month, fees are non-refundable however the student can choose to switch to a different course.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.


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