Overview

Training Program Intro

This 1- day Search Engine Optimization Course was developed in partnership with sgCarMart.com. sgCarMart is Singapore’s Leading automotive website, attracting over 3 Million visitors each month. The course will cover practical white hat SEO strategies that you can apply to any website that will bring it top on Google. It also shares industry insights on some of the black hat SEO strategies that are being used in the industry.

This SEO course will include group collaboration work and individual hands-on practices to help you retain knowledge.

  • Learn the truth behind how people sell thousands of links on fiverr for just $5
  • Hands-on On-Page Optimization on a WordPress Site
  • Receive a guide to Google’s 200 Ranking Factors

Requirements

This course is for individuals without prior marketing knowledge.

You are required to bring a laptop for hands-on session and expected to have basic computer knowledge. (Tablets and smartphones are not recommended as an alternative to a laptop)

Who should attend this course?

  • Business owners, freelancers, sales professionals who want to generate MORE SALES AND LEADS effectively using Search Engine Optimisation Techniques (SEO)
  • Current or aspiring marketers who want to gain a strong knowledge of Search Engine Optimisation (SEO)
  • Any other professionals who want to expand their skill-set by picking up Search Engine Optimisation (SEO)

Pre-Requisites

  • Laptop – Participants are required to have their own internet enabled laptop for hands-on exercises
  • Google Chrome & Gmail Account

SEO Hands-On Course Learning Outcome

By the end of this course, participants will be able to:

Conduct Niche & Product Selection

Understand how users interact with search engines

Conduct Niche & Product Selection

Perform Keyword Research to identify what keywords to target on Google

Setup a fully functional

Perform on-page optimisation on a website

Automate their eCommerce business

Build links through link building campaigns

SEO Hands-On Course Curriculum Overview

Day 1:

SEO Hands-On

  • Why SEO Is Necessary
    • Why SEO is important from both a business and marketing perspective
  • How People Interact With Search Engines
    • How users read content online
    • How users search through Google
    • Marketer’s survey on SEO ROI across digital marketing channels
  • How Search Engines Work
    • Google’s Matt Cutts explaining how Search Engine works
    • Google’s 200 Ranking Factors
  • On-Page Optimisation – Google Friendly Page
    • Understanding Google Search Bots and their limitations
    • Understanding Anchor Text
    • Learn the importance of Title, Meta Keywords , Alt Text and Keyword Density
    • Hands-On Practice – On-Page Optimisation
  • Keyword Research
    • Best Practices on what keywords to optimise for SEO
    • Researching for High Volume Keyword Terms
    • Hands-On Practice – Google Keyword Research
  • Off-Page Optimisation Growing Links
    • Learn about the importance of Page Rank and it’s current alternatives
    • Stay updated with the latest algorithm changes by Google – Panda, Penguin and Hummingbird
    • Hands-On Practice – Checking the difficulty to outrank a competitor
  • Search Engine Tools & Services
  • Search Engine Myths & Misconceptions
  • Measuring & Tracking SEO Success
  • 90 Day SEO Roadmap
  • SEO Vendor Selection
  • Negative SEO & Prevention
Benefits
  • Certification of Completion in partnership with a SPH Associate Company
  • FREE $75 Google Adword coupon Valid when you spend $25 *
  • Exclusive discounts for digital marketing services worth up to $500
  • Google 200 Ranking Factors Resource Guide
  • Course Slides (PDF)

BLENDED LEARNING – 6 Months FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

To play our part in reducing plastic, only softcopy of Certificates will be provided as of Aug 2018. Every little bit counts in saving our environment for our children.

Fees & Funding

Full Course Fees Payable:

S$500

Grants Available

  • We offer discounts of up to 20% for groups of 4 and more. We also provide customized versions of this course for corporate trainings. For any further enquiries or questions, email us at training@conversion-hub.com

Venue, Time & Dates

Venue

#07-07 – 61 Ubi Ave 2 , Automobile Megamart Singapore 408898 (1 Min walk from Ubi MRT)

Time

0900 – 1900 (1 Day – Weekday)

Date

Multiple Dates available. Kindly scroll all the way to the bottom of the page to select your desired training dates.

Digital Marketing Masterclass Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong
Founder of Mimzo Solutions

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah
Founder sgCarMart

“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo
Head of Marketing

Trainer Profiles

Soumik

Soumik Chakraborty

Education: Bachelor Degree, NUS
Trainer For: James Cook University Singapore
Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps. He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing. He has trained and taught over 1,500 corporates and students. Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs. He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification. He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites. His training is not just theoretical, but filled with live case studies and practical insights.

FAQs

You will need a valid invoice to submit a claim via SkillsFuture. You can do so by clicking here.

To find our course on SkillFuture, click here

To find out how to make payment by SkillsFuture, click here

For more information, please contact SkillsFuture directly
Tel: 6785 5785

Drop us an email, training@conversion-hub.com or call us during office hours (10am to 7pm), 6844 3935

The venue is
Singapore Shopping Centre
190 Clemenceau Ave
Singapore 239924

The actual room used will depend on the number of students. We will inform you the room unit number 1 week before the course date via email.

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 1 week advance notice by Email & SMS.

Yes, tickets are transferable (Except SkillsFuture Payment Tickets). You can transfer your ticket with a minimum 1 week notice.

Full refunds will be made for cancellation done at least 1 month prior to the initial start date of the course. For course cancellation less than 1 month, fees are non-refundable however the student can choose to switch to a different course.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

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