Overview

Learn how to drive highly targetted traffic from Google and Facebook to your website without having to go through an agency with “Hands-on” practical training class!

  • Learn the truth behind digital marketing by exploring the fundamentals & industry specific best practices
  • Discover how 197 clients use our lead generation system to consistently generate leads for their businesses

Requirements

This course is for individuals without prior marketing knowledge. This is a course designed for beginners.

Who should attend this course?

  • Business owners, freelancers, sales professionals who want to generate MORE SALES AND LEADS effectively using Facebook and Google ads
  • Current or aspiring marketers who want to gain a strong knowledge of Facebook and Google Adwords marketing
  • Aspiring entrepreneurs who want to learn how to supercharge the growth of your future business using digital marketing
  • Any other professionals who want to expand their skill-set by picking up Facebook and Google Adwords marketing

Learning Outcomes

By the end of this course, participants will be able to:

  1. Replicate the Conversion Hub Lead Generation Model for themselves
  2. Design & create a “Grade A” landing page based on worldwide accepted principles
  3. Create, Manage & Optimize an AdWords Campaign
  4. Create, Manage & Optimize a Facebook Campaign

Curriculum Overview

a. Lead Capture: Landing Pages (Hands On)

  • The Customer Lifecycle Marketing Funnel
  • 5 elements of a “Grade A” landing page
  • Crafting a Unique USP
  • Choosing the appropriate media for your landing page
  • Highlighting benefits, NOT features
  • Using Social Proofing techniques to convert fans to advocates
  • Designing the “perfect” Call-To-Action

b. Traffic Generation: Google AdWords (Hands On)

  • Google AdWords Account Setup
  • Account Management & Organization
  • Using Google Keyword Planner to analyze competitors & optimize campaigns
  • Writing Optimized Ads that lead to conversions
  • Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration

c. Traffic Generation: Facebook Advertising (Hands On)

  • Facebook Page Management
  • Methods to reach your audience
  • Defining an ideal target audience
  • Choosing the right Ad Format
  • Using human psychology to write high performing Facebook Ads
  • Advanced strategies: Custom & Lookalike Audiences

Benefits

BLENDED LEARNING 24/7 Complimentary Online Access to Facebook Marketing course on our Online Academy worth $88, Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets.

1 x Free Refresher Course. Attend the course again within 3 months to refresh/reinforce your knowledge. You will need to register in advance and it is subjected to availability and minimum class size.

OVER $1,000 WORTH OF EXCLUSIVE BONUSES

  • Certification of Completion in partnership with a SPH Associate Company
  • FREE $75 Google Adword coupon Valid when you spend $25 *
  • Exclusive discounts for digital marketing services worth up to $500
  • 24/7 Complimentary Online Access to all online marketing courses worth US$229, Over 500 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets
  • Google AdWords Resource Guide
  • Facebook Advertising Resource Guide
  • Course Slides (PDF)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

Fees 

  • Original Price: $399

Government Funding

  • 100% Claimable under SkillsFuture Approved by WDA
  • PIC Eligible by IRAS

Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions

 

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah, Founder sgCarMart

 

“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo, Head of Marketing

Trainer Profiles

Abraham Kang

Digital Marketing Experience : 2+ Years
Education : Bachelor Degree , NUS
Trainer For : Marketing Excellence

Abraham enjoys helping companies craft digital marketing strategies and runs campaigns to generate sales and leads for their businesses. He has work with clients such as PUB in marketing , reaching over 80,000 people. He graduated from National University of Singapore with a Bachelor of Science (B.Sc.), Life Sciences. He has a WSQ Advanced Certificate in Training and Assessment (ACTA) and is TESOL certified. His expertise lies in ensuring each training session is interactive, informative and innovative.

FAQs

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To find our course on SkillFuture, click here

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For more information, please contact SkillsFuture directly
Tel: 6785 5785

Our address is 61 Ubi Ave 2, #07-07, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a 3 month expiry for period of transfer (by you).

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

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